full service event management
GROW YOUR BUSINESS & TRADE EVENTS
meeting planning, organization & production | consultation & support services |
trade event business development, strategy & marketing solutions |
event digitization consultation & integration
Matilija Unlimited helps streamline, optimize, elevate, and grow your existing business events and trade shows. We do this through continuous representation and support, or single project-based assistance. With a background of 25 years' excellence in meeting planning, production, and organization in our suitcase, we’re ready to tackle your challenges, provide support and work together to identify great new opportunities.
client-centric
EVENT SERVICES
With a customer-forward approach and focus, Matilija Unlimited will act as an extension of your team, committed to helping you develop a refined, tailor-made formula for success.
Our event services include:
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Expert trade event planning & organizing and producing.
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Event business development, strategy & marketing and sales solutions.
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Sponsorship opportunity identification and building of partnership packages.
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In-depth event digitization audits and technology system integrations.
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Customized support, responsive execution, and streamlining of processes.
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On-site production and support.
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Matching, sourcing and referral of partner services.
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Housing booking site build
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Room block management.
​We leverage extensive meetings & events industry experience, a vast international network, a fundamental knowledge of event technology applications, and a unique creative perspective - to give your trade event the edge you need in strategy, planning, marketing, operations, and production.
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OUR STORY
behind the screen
A note from Sofia Williamsson, Owner, Matilija Unlimited
To answer your question, it’s pronounced
“mah-TIL-ih-ha”. The majestic Matilija, native to California, is the largest poppy flower known among plant admirers as “The Queen of California” . Its' delicate, yet powerful, innate resilience are core attributes I identify with, and try to bring to the table every day in my professional career and in life.
For the past 25+ years, I have been building, planning, producing and growing meetings & events in a variety of industries including tour & travel, wellness & fitness, hospitality, SaaS, retail, and event technology. With Matilija Unlimited, I’m putting my experience, professionalism, expertise and contacts to work to help your business event grow, flourish, and succeed!
eMeet Sofia
Sofia lives with her husband and 13-year old twins and two dogs in Sonoma County, California. She is - in no particular order - a super-mom, a passionate aspiring artist, an avid anarchy gardener, a dog lover, and is known for laughing often at her own funny jokes. In her spare time you will find her cheering loudly at a youth sports game...at the beach...or working on a "kitchen-counter-art" piece.
Will Not Leave the House Without:
A water bottle and a plan.
Bucket List Destinations:
Domestic: Vermont/ International: New Zealand.
“Happy Places”:
Hog Island Oyster Farm, Sonoma County, CA
Lake Viken, Sweden
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Kind Words About Us
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“Sofia is a delight to work with! Her exceptional knowledge and attention to details won her the respect of all her peers and competitors. She is a forward-thinker and leads by example.”​
Jan-Ie Low, Principal, Golden Catalyst
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“We have had the luck to work with Sofia for several years and have come to know her as a very structured and dedicated person who always works professionally, calmly and focused even under the stress of the event business. Personally, I have rarely met anyone who is so committed to their job. Anyone who works with Sofia in the future can only be congratulated!” ​
Mark Kessels, Event Experience Improver,
Converve
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"Having had the utmost pleasure of working with Sofia for close to a decade. In this time, Sofia's attention to detail, industry knowledge, ability to cruise through stressful situations and hard work has earned her a reputation in the industry that is truly commendable. Sofia is a true leader in her industry and this can be seen first hand in the events that she plans."
Sarika Sheth, Managing Director,
38 North Connections
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"I have worked with Sofia Williamsson as both a client and team member. Over the course of twenty years, Sofia has proven herself to be a dynamic “make things happen” destination marketing & events specialist, and revenue driver. She has exceptional business and personal relationship building skills which helped grow North American Journeys programs into some of the most respected in the travel industry. She executes her events with the highest standards of service excellence, with a focus on building programs based on solid budgets, creative agendas, and clearly defined operational/business goals. She always demonstrates a high level of integrity, she is hardworking, diligent, motivated, highly adaptable and well-respected by her co-workers, clients, and peers. "
Tere Frank Stamoulis, Principal
The Stamoulis Group
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your program, your way
PORTFOLIO OF EVENTS
Matilija Unlimited works with organizers of business meetings and trade events of varying sizes, in different industries, globally.
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In-person and Online Events
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Conventions & Expos
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Boutique Networking Trade Summits
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Hosted Buyer Programs
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TED Talk Seminars
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Keynote Forums
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1:1 Business Meeting Events
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Corporate Internal Meetings
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Incentive Programs
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Opportunity > Vision > Strategy > Plan >
Implementation > Follow-Through > Success
Matilija Unlimited is Ready to Assist!
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Our Promise
our commitment. your success.
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Successful trade and business events are the result of a healthy mix of strategy, streamlining of operations, digitization, marketing and sales. Our business promise to you is that you’ll always get high-quality, fully committed, professional work; the power of our 25-plus years of industry experience, network, and creativity; and that we’ll have fun working together. We always go the extra mile to provide personal service with a great client relationship being the top priority.
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